Growth Marketing

A team of specialists dedicated to scalate businesses and optimize each stage of the funnel according to KPIs, based on data and results.

100% Focused on the Goal

We generate the highest level of knowledge about your platform to acquire profitable users today and in the future.

Acquisition

Looking to acquire new users?

We craft proven, highly effective strategies to turn new customers into loyal regulars.

Retention

How long do your users stay?

We implement actions based on user behavior to increase their retention and loyalty.

Activation

Are your users using your product as often as you want?

We accelerate the user's initial contact by incorporating them into automation flows to achieve conversions.

SUCCESS CASE

Lemon Cash

+1.35 million users in just 6 months

Context

Lemon Cash is an Argentinian fintech company with the goal of reaching the world of crypto to everyone, making it easier for anyone to have access and trade there. Some of the brand’s benefits are paying with cryptocurrencies, having an International Prepaid Visa Card (Lemon Card), and its role as the gateway to Web3 for Argentinians.
Some advantages of the brand are:

The Challenge

In October 2021, Lemon had 200,000 users and needed to scale their User Acquisition 5 times, reaching audiences through campaigns on various channels to get them to download and register on the app. To do so, they had to overcome the restrictions of the Crypto Policies that Meta Ads impose on ads for cryptocurrency-related products and services.

How Did We Achieve It?

Lemon’s Acquisition and Comms team worked along with Appgrade to cover all possible media channels through advertising, influencers, and events.

We avoided using terms, iconography, and images that could be banned or penalized by META Ads.

With tracking codes and OneLinks to ensure proper attribution of campaigns and measurement of desired events, we could go deeper on the funnel and create more tailored strategies to the challenge; all this with AppsFlyer.

Tell us your goals, our team will take care of the rest

If your company is ready to leave its competitors behind, complete the following form or schedule a call with our VP, Matías Carrera.

Contact us!

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