Growth Marketing
A team of specialists dedicated to scalate businesses and optimize each stage of the funnel according to KPIs, based on data and results.
100% Focused on the Goal
We generate the highest level of knowledge about your platform to acquire profitable users today and in the future.
Acquisition
Looking to acquire new users?
We craft proven, highly effective strategies to turn new customers into loyal regulars.
Retention
How long do your users stay?
We implement actions based on user behavior to increase their retention and loyalty.
Activation
Are your users using your product as often as you want?
We accelerate the user's initial contact by incorporating them into automation flows to achieve conversions.
Context
- Allows payment in cryptocurrencies
- International Prepaid Visa Card (Lemon Card)
- Being the gateway to Web3 for Argentinians
The Challenge
In October 2021, Lemon had 200,000 users and needed to scale their User Acquisition 5 times, reaching audiences through campaigns on various channels to get them to download and register on the app. To do so, they had to overcome the restrictions of the Crypto Policies that Meta Ads impose on ads for cryptocurrency-related products and services.
How Did We Achieve It?
Lemon’s Acquisition and Comms team worked along with Appgrade to cover all possible media channels through advertising, influencers, and events.
We avoided using terms, iconography, and images that could be banned or penalized by META Ads.
With tracking codes and OneLinks to ensure proper attribution of campaigns and measurement of desired events, we could go deeper on the funnel and create more tailored strategies to the challenge; all this with AppsFlyer.
Tell us your goals, our team will take care of the rest
If your company is ready to leave its competitors behind, complete the following form or schedule a call with our VP, Matías Carrera.
Contact us!
