100% Focused on the Goal
Looking to acquire new users?
We craft proven, highly effective strategies to turn new customers into loyal regulars.
How long do your users stay?
We implement actions based on user behavior to increase their retention and loyalty.
Are your users using your product as often as you want?
We accelerate the user's initial contact by incorporating them into automation flows to achieve conversions.
+1.35 million users in just 6 months
In October 2021, Lemon had 200,000 users and needed to scale their User Acquisition 5 times, reaching audiences through campaigns on various channels to get them to download and register on the app. To do so, they had to overcome the restrictions of the Crypto Policies that Meta Ads impose on ads for cryptocurrency-related products and services.
How Did We Achieve It?
Lemon’s Acquisition and Comms team worked along with Appgrade to cover all possible media channels through advertising, influencers, and events.
We avoided using terms, iconography, and images that could be banned or penalized by META Ads.
With tracking codes and OneLinks to ensure proper attribution of campaigns and measurement of desired events, we could go deeper on the funnel and create more tailored strategies to the challenge; all this with AppsFlyer.